Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

WPP CEO Sees Sales Up to $4 Million in 2014 in Euphoric Myanmar

WPP Plc could see as much as $4 million in revenue from Myanmar next year as it opens offices for some of the world’s most prestigious ad agencies there, Chief Executive Officer Martin Sorrell said today.

WPP agencies including Young & Rubicam, TNS and Millward Brown are starting businesses in the country, Sorrell said today in an interview at the World Economic Forum on East Asia in Nay Pyi Taw, Myanmar.

Myanmar is like Vietnam in the early 1990s as “people are very euphoric and optimistic,” Sorrell said. Still, with half the population under 30 and most very poor, its growth rate of “6.5 percent has to kick in for a number of years for this to be really meaningful.”

WPP, the world’s largest advertising company, has been expanding in fast-growing markets such as China and Brazil to counter slower growth in Europe and North America. Sorrell said his company, which gets about a third of revenue from high-growth markets, will do “a little bit better” than the 3 percent revenue growth it forecast in April.

“The U.S. feels better, Western Europe maybe, and it’s a little bit better in Spain and certainly in the U.K.,” he said. Asia is stronger than Europe and the U.S., WPP’s largest market, he said. Argentina, Brazil, South Africa and Thailand are among the fastest-growing countries, Sorrell said in April.

The London-based company in April said it’s targeting an operating margin improvement of 0.5 points for 2013. The company plans to spend 300 million pounds to 400 million pounds on acquisitions this year, mostly on small and medium-sized companies, according to Sorrell. It struck a partnership today with Twitter Inc. to get data from the microblogging site to build more efficient ad campaigns.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.