Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Champagne Wins Protection From China on Geographical Branding

Don't Miss Out —
Follow us on:

May 28 (Bloomberg) -- Champagne producers won geographical branding protection from China, underpinning sales in their fastest-growing market, according to the growers’ association Comite Interprofessionel du Vin de Champagne.

The Chinese decision will prevent makers of sparkling wines from outside the French region labeling them as Champagne in China. Champagne shipments to the country exceeded 2 million bottles last year, an increase of 52 percent from 2011, the CIVC said in an e-mailed statement.

The decision follows China’s step granting similar protected status to wines from California’s Napa Valley in October. Sales of premium wines to China have risen since the Beijing Olympic Games in 2008 and Hong Kong’s decision that year to abolish tax on wine.

To contact the reporter on this story: Guy Collins in London on guycollins@bloomberg.net

To contact the editor responsible for this story: Paul Sillitoe in London on psillitoe@bloomberg.net