Ask a Billionaire: GoPro CEO Nick Woodman

The camera company’s founder on the role of luck in his success

Ask a Billionaire: GoPro CEO Nick Woodman
Woodman started camera company GoPro at age 26
Photograph by Mathew Scott for Bloomberg Businessweek

Nick Woodman
Chief executive officer, GoPro
Net worth: $1.73 billion

How much of your success would you chalk up to luck?

I was very lucky that I had my idea when I was young. I had very low overhead. I could go live out of my Volkswagen bus while I got my company going. But I had no idea how to bring this physical product from idea to reality and then sell it in the marketplace. A lot of people would ask me, “Are you really doing this?” So I put a Post-it note by the side of my bed that said, “I am doing this.” Every morning when I woke up, the first thing I’d look at was that Post-it note. And after three months of looking at it and getting myself pumped up to go to work, which was, you know, 5 feet across the room at my desk, I realized: I am doing this. Four months turned into four years turned into now 11 years. Dedicating myself to actually following through was my single biggest achievement.

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