Partner Program for 2014 World Cup in Brazil Sold Out, FIFA Says

The partner program for the 2014 World Cup in Brazil has sold out, Jerome Valcke, general secretary of soccer governing body FIFA, said.

Latin American sports retailer Centauro was the final company to join FIFA’s commercial program, Valcke said.

“We have no more space for any commerical company to join FIFA World Cup 2014,” Valcke told reporters today in Rio de Janeiro. “FIFA World Cup 2014 is sold out.”

Before it's here, it's on the Bloomberg Terminal. LEARN MORE