Prime Minister David Cameron has asked his newly formed policy unit to look at whether gasoline retailers could be forced to display the prices of motorway service stations more prominently, the premier’s office said.
The government is trying to address the rising cost of living. Consumer prices have risen 10 percent since the 2010 general election, three times the increase in wages, according to ONS data.
While the Office of Fair Trading concluded in a Jan. 30 report that the market for gasoline in the U.K. was competitive, with rising prices the result of higher oil prices and taxes, it said drivers have little choice on motorways and don’t know the price until they have stopped.
One option under consideration is making retailers display their own prices and those of the next two service stations on the road.