Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Waitrose Agrees to Sponsor England Cricket Team From 2014

Don't Miss Out —
Follow us on:

May 9 (Bloomberg) -- The England Cricket team will be sponsored by U.K. grocery chain Waitrose for three years, starting in 2014.

Waitrose, part of John Lewis Partnership Plc, will have its logo on all England teams’ apparel, advertisements on the cricket grounds and access to team members for marketing.

Financial terms of the agreement weren’t disclosed in a statement from the England and Wales Cricket Board. The Daily Telegraph newspaper reported it was worth more than 20 million pounds ($31 million).

Waitrose’s sponsorship will begin with a Test series against Sri Lanka in May 2014 and includes the International Cricket Council World Cup and a home Test series against Australia in 2015, and the Twenty20 and Women’s World Cups in 2016.

Link to Company News: {60637Z LN <Equity> CN <GO>}

To contact the reporter on this story: Bob Bensch in London at bbensch@bloomberg.net.

To contact the editor responsible for this story: Christopher Elser at celser@bloomberg.net.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.