Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Women’s Tennis Moves Championships to Singapore From 2014

Don't Miss Out —
Follow us on:

May 8 (Bloomberg) -- The Women’s Tennis Association will move its season-ending championships to Singapore for five years starting in 2014, as the organization tries to increase its fan base in Asia.

Singapore was chosen from a three-city shortlist including Tianjin, China, and Monterrey, Mexico, and the contract will bring record revenue, WTA Chairman Stacey Allaster said today in an interview. Istanbul currently hosts the event.

“It allows us to move women’s professional tennis to markets where we can’t go with our regular calendar,” Allaster said. “It allows us to continue growing our brand, growing our fan base.”

From 2014, the top eight singles players and top eight doubles teams will compete for a record prize money pool of $6.5 million at the tournament, which will take place at the 7,500-seat Singapore Indoor Stadium, the WTA said.

The organization opened an office in Beijing in 2008, and is interested in capitalizing on the success and popularity of Li Na, the fifth-ranked player from China. Her victory at the 2011 French Open helped boost the sport in the region, with a gain of 40 to 50 percent in television audiences, Allaster said.

“It’ll take a decade,” Allaster said. “We’ll have more tournaments in Asia than any other region by 2014.”

The contract with Singapore is the first time the WTA has locked in a city for the year-end event for more than three years, Allaster said. The last three hosts -- Madrid, Qatar and Istanbul -- have been for two or three years.

“It’s the one strong asset we can move around the globe and focus on getting the most out of a region,” she said. “We want to lay down a real roadmap and seize our opportunity.”

To contact the reporter on this story: Christopher Elser in London at

To contact the editor responsible for this story: Christopher Elser at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.