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Yankees Selling Half-Off Tickets on Groupon as Attendance Drops

Yankees Selling Half-Off Tickets on Groupon as Attendance Drops
Through the same number of games last season, the team’s average home attendance was 40,710 and its record was 16-14, two games worse than this year. Photographer: Michael Heiman/Getty Images

May 7 (Bloomberg) -- The New York Yankees are selling tickets at more than a 50 percent discount on the coupon website Groupon Inc. as attendance lags behind last season, even though the team is off to a better start.

The tickets, for games against either the Seattle Mariners on May 14-16 or Cleveland Indians on June 3-5, are for terrace level seats at Yankee Stadium for $22, a $24 savings, according to the Groupon offer. The team also is discounting pricier tickets, selling $60 seats for $35 and $95 seats for $60.

The Yankees, with All-Stars Derek Jeter, Alex Rodriguez, Curtis Granderson and Mark Teixeira among players sidelined with injuries, have played 19 home games this season, averaging 37,414 fans per contest to rank sixth in Major League Baseball. Through the same number of games last season, the team’s average home attendance was 40,710 and its record was 16-14, two games worse than this year.

For the 2012 season, New York averaged 43,733 fans to rank second behind the Philadelphia Phillies. The Yankees haven’t finished lower than No. 2 in average home attendance since 2001, when they were third.

The Yankees were selling $6 tickets yesterday for the Mariners series games on the terrace, grandstand and bleacher seats as part of its “MasterCard Monday” 24-hour deals. Last week the team offered Jim Beam Suite seats for $80, a $50 discount.

The least-expensive tickets on the secondary market for the May 14 Yankees-Mariners game are going for $14 on Stubhub.com, according to ticket aggregator TiqIQ.

Price Decline

The average list price for resale tickets to games at Yankee Stadium was $58 in 2012, $79 in 2011 and $85 in 2010, according to New York-based TiqIQ.

“This season should follow the trend,” Chris Matcovich, a spokesman for TiqIQ, said in an e-mail.

Jason Latimer, a spokesman for the Yankees, didn’t immediately respond to an e-mail seeking comment on the discount programs.

The Yankees have had a winning start to the season even with the key injuries. New York has won seven of its past 10 contests and is two games behind the American League East-leading Boston Red Sox, who are 21-11.

Oddsmakers were concerned about the makeup of the Yankees’ roster entering the season. The Atlantis Casino Resort in Reno, Nevada, in February put the team’s projected win total at 86 1/2. The Yankees haven’t won fewer than 87 games in a full season since 1992.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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