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London Marathon Extends Sponsorship With Virgin Money to 2017

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Kenya's Priscah Jeptoo & Ethiopia's Tsegaye Kebede
Kenya's Priscah Jeptoo (L) and Ethiopia's Tsegaye Kebede (R) pose with the trophy the day after winning the women's and men's elite races in the 2013 London Marathon on April 22, 2013. Photographer: Adrian Dennis/AFP via Getty Images

April 22 (Bloomberg) -- London Marathon organizers said they extended a sponsorship deal with Virgin Money, a financial-services unit of billionaire Richard Branson’s Virgin Group, until at least 2017.

Financial terms weren’t disclosed in an e-mailed statement today. Virgin Money’s previous five-year accord that began in 2010 was worth 17 million pounds ($25.9 million), race organizers said at the time.

Tsegaye Kebede of Ethiopia and Kenya’s Priscah Jeptoo won the men’s and women’s races, respectively, at the London Marathon yesterday amid increased security after the bombing that killed three at the Boston race.

There were 34,278 finishers. Runners wore black ribbons to remember the Boston victims. The ballot to enter the 2014 race opens online on April 29.

To contact the reporters on this story: Alex Duff in Madrid at aduff4@bloomberg.net.

To contact the editor responsible for this story: Christopher Elser at at celser@bloomberg.net

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