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Facebook Is Said to Hire Apple Maps Executive in Mobile Push

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Facebook Inc. CEO Mark Zuckerberg
Several members of Apple’s iPhone software group have defected to Facebook Inc. as Chief Executive Officer Mark Zuckerberg focuses on reaching customers on mobile devices. Photographer: David Paul Morris/Bloomberg

April 17 (Bloomberg) -- Facebook Inc. has nabbed another member of Apple Inc.’s original iPhone team, hiring Richard Williamson, the manager who had led Apple’s mapping efforts, according to people with knowledge of the hire.

Williamson joined Facebook in the past couple of weeks to be a manager within its expanding mobile-software group, said two of the people, who declined to be identified because the information isn’t public.

Williamson, who worked at Apple for more than a decade, was one of the engineers assigned by Apple co-founder Steve Jobs to build software for the iPhone. He was later put in charge of the effort to replace Google Inc.’s mapping service for the iPhone and iPad. Williamson was fired by Apple in November as part of a management shakeup after its mapping product was criticized for misguided directions and inaccurate landmark locations.

Several members of Apple’s iPhone software group have defected to Facebook as Chief Executive Officer Mark Zuckerberg focuses on reaching customers on mobile devices. Apple alumni played a key role in designing Facebook’s recently introduced mobile product, called Home.

Tucker Bounds, a spokesman for Facebook, declined to comment.

Other former Apple employees brought in by Zuckerberg include Greg Novick, a former iPhone manager who helped develop the device’s touch interface; Mike Matas and Kimon Tsinteris, software designers who joined when Facebook acquired their company Push Pop Press; and software engineers Scott Goodson, Tim Omernick and Chris Tremblay.

Software Designer

In a separate move, Facebook has also hired Loren Brichter, the software designer behind Twitter Inc.’s original iPhone app and the word-puzzle game Letterpress, as a consultant, two of the people said. Brichter also once worked at Apple.

Zuckerberg’s hiring of former Apple employees has extended beyond product creation. Facebook’s head of consumer marketing, Rebecca Van Dyck, also worked at Apple.

Facebook isn’t the only company recruiting Apple employees. After the iPhone maker jump-started an era of computing centered around mobile touch-screen devices, companies including thermostat maker Nest Labs Inc. and mobile-payments startup Square Inc. also have lured Apple alumni.

Apple’s shares fell 3.5 percent to $411.16 at 10:06 a.m. in New York, while Facebook decreased less than 1 percent to $26.87.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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