Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Choice Hotels Seeks to Expand Its Brands in Europe

Don't Miss Out —
Follow us on:

April 12 (Bloomberg) -- Choice Hotels International Inc., owner of such brands as Comfort Inn and Cambria Suites, seeks to expand in Europe, where the economy has been hindered by the euro zone’s debt crisis, while many other lodging companies are growing in Asia, Chief Executive Officer Steve Joyce said.

The franchiser, based in Rockville, Maryland, sees opportunity to convert independent hotels in Europe into Choice-branded properties, Joyce said in an interview on Bloomberg Television’s “In the Loop” with Betty Liu. The smaller buildings may pose a challenge for other operators, he said.

“We do a lot of conversions,” Joyce said. Europe “is largely unbranded and it wants to be branded. It’s a lot of local hotels. For most major brand companies, that’s a big issue. We see this as a huge opportunity.”

Choice in January signed an agreement with Akkeron Hotels Group Ltd. that will initially result in nine Akkeron properties in the U.K. operating under Choice franchise agreements. Choice Hotels Europe franchised about 500 hotels across the continent as of January.

To contact the reporter on this story: Nadja Brandt in Los Angeles at nbrandt@bloomberg.net

To contact the editor responsible for this story: Kara Wetzel at kwetzel@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.