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Carmelo Anthony Beats LeBron James as Knicks Top NBA Retail List

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April 9 (Bloomberg) -- Carmelo Anthony of the New York Knicks has the best-selling jersey in National Basketball Association retail outlets, while his team’s branded merchandise remains the most popular choice among fans.

Anthony’s No. 7 shirt has outsold the No. 6 jersey of the Miami Heat’s LeBron James since November at the NBA’s store on Fifth Avenue in New York and its online outlet, the league said in an e-mailed statement. It didn’t list sales figures.

It’s the first time a Knicks player has led the ranking since it was first released in the 2001-02 season, the NBA said. James, a three-time NBA Most Valuable Player, has led four times.

Kevin Durant of the Oklahoma City Thunder is third on the list, followed by Kobe Bryant of the Los Angeles Lakers and Derrick Rose of the Chicago Bulls.

Anthony, a six-time All-Star, leads the league with a 28.4-points-per-game scoring average this season. He moved ahead of Durant two days ago by scoring 36 points in a 125-120 road win over the Thunder.

The Heat are the second-most popular team in merchandise sales, followed by the Lakers, Brooklyn Nets and Bulls, the league said.

To contact the reporter on this story: Dex McLuskey in Dallas at dmcluskey@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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