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U.S. Television Prime-Time Ratings for Week Ended March 31

April 2 (Bloomberg) -- The following tables list the prime-time averages for 12 U.S. broadcast networks for the week ended March 31.

Weekly Average
Current Season for the week of 03/25/13 - 03/31/13
Week 27 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     4.6     5260       8
CBS          1320     5.6     6390       9
NBC          1320     3.4     3920       6
FOX           901     3.2     3650       5
CW            600     0.9      990       1
ION          1320     0.7      840       1
UNI          1320     1.8     2020       3
TEL          1320     0.7      810       1
UMA          1320     0.3      390       1
AZA          1320     0.1       60       0
ETV          1319     0.1      130       0
MFX          1170     0.0       50       0

Persons 2+
ABC          1320     2.5     7110       6
CBS          1320     3.1     9020       8
NBC          1320     1.9     5430       5
FOX           901     1.8     5220       5
CW            600     0.5     1370       1
ION          1320     0.4     1090       1
UNI          1320     1.2     3360       3
TEL          1320     0.5     1320       1
UMA          1320     0.2      670       1
AZA          1320     0.0      100       0
ETV          1319     0.1      190       0
MFX          1170     0.0       60       0

Adults 18-49
ABC          1320     1.7     2100       5
CBS          1320     2.3     2920       7
NBC          1320     1.6     2080       5
FOX           901     1.6     2060       5
CW            600     0.5      660       2
ION          1320     0.3      350       1
UNI          1320     1.3     1690       4
TEL          1320     0.6      710       2
UMA          1320     0.3      360       1
AZA          1320     0.0       50       0
ETV          1319     0.1       90       0
MFX          1170     0.0       30       0

Season to Date Average
Current Season for 9/24/12 - 03/31/13
Week 27 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         35127     5.0     5750       8
CBS         35029     7.5     8570      12
NBC         34640     4.5     5090       7
FOX         25355     4.3     4900       7
CW          16200     1.2     1370       2
ION         35640     0.8      900       1
UNI         35368     2.0     2230       3
TEL         35640     0.7      780       1
UMA         35640     0.4      420       1
AZA         35520     0.1       80       0
ETV         35632     0.1      140       0
MFX         25659     0.0       50       0

Persons 2+
ABC         35127     2.7     7850       7
CBS         35029     4.2    12150      11
NBC         34640     2.5     7110       6
FOX         25355     2.5     7120       6
CW          16200     0.6     1830       2
ION         35640     0.4     1150       1
UNI         35368     1.3     3740       3
TEL         35640     0.4     1300       1
UMA         35640     0.2      690       1
AZA         35520     0.0      120       0
ETV         35632     0.1      220       0
MFX         25659     0.0       70       0

Adults 18-49
ABC         35127     2.3     2890       6
CBS         35029     3.0     3800       8
NBC         34640     2.4     3050       7
FOX         25355     2.5     3220       7
CW          16200     0.7      920       2
ION         35640     0.3      400       1
UNI         35368     1.5     1910       4
TEL         35640     0.6      700       2
UMA         35640     0.3      380       1
AZA         35520     0.1       70       0
ETV         35632     0.1      100       0
MFX         25659     0.0       40       0

Each ratings point equals 1.142 million households.

Data are preliminary from March 18 - March 31.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.

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