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Russian Billionaires Potanin, Mamut Merge Internet Assets

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March 29 (Bloomberg) -- Russian billionaires Vladimir Potanin and Alexander Mamut merged their online-media assets to create Russia’s third-largest Internet group by audience.

Potanin’s Rambler-Afisha and Mamut’s SUP Media are combining in a merger of equals and will have a total audience of 35 million unique monthly visitors, the companies said in a statement on the SUP Media website.

SUP Media owns LiveJournal.com, a social media platform with user-generated content, and online newspaper Gazeta.ru, according to the website. Potanin’s Internet assets include search engine Rambler.ru, news website Lenta.ru and Afisha entertainment and leisure media.

To contact the reporter on this story: Ilya Khrennikov in Moscow at ikhrennikov@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net

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