BlackBerry is planning to offer products for mid- and lower-income markets using its new BlackBerry 10 operating system, the Canadian Press reported.
The phones would include keyboard and touch-screen models in each category, expanding beyond the high-end Z10 and Q10 models it has already announced, the wire service said today, citing an interview with Chief Executive Officer Thorsten Heins.
While lower-priced models using BlackBerry 10 would be designed for markets such as India and Indonesia, other countries will still get new models using the earlier BlackBerry 7 system, the wire service said. The plan will help the Canadian smartphone maker compete against Apple Inc. and Samsung Electronics Co. as they develop products for similar markets, the report said.
Heins also said he was skeptical of the idea of selling BlackBerry’s hardware business to become only a service provider, according to the Canadian Press. “BlackBerry is an end-to-end solution,” he told the wire service.