Italy January Advertising Spending: Summary

Following is a summary of the January advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                                   Jan.           Jan.   YoY Change  YoY Change
                                   2013           2012        Level           %
===============================================================================
                                    -------- Million Euros --------
Total advertising                   453            534          -82      -15.3%
-------------------------------------------------------------------------------
  Television                        271            323          -52      -16.1%
  Press                              84            113          -28      -25.1%
    Daily                            62             83          -21      -25.0%
    Periodicals                      22             30           -7      -25.1%
  Internet                           31             28            3        9.3%
  Radio                              22             23            0       -2.2%
  Outdoor advertising                 6              5            1       29.6%
  Cinema                              2              1            0       28.6%
  Other                              36             42           -5      -12.5%
===============================================================================
SOURCE: Nielsen Holdings NV.

-- Editor: Mark Evans

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