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Beyonce to Perform at London Concert Sponsored by Gucci

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Beyonce at the 2012 BET Awards. Photographer: Jason Merritt/Getty Images via Bloomberg

March 26 (Bloomberg) -- Beyonce will perform at a June 1 concert in London in support of a women’s empowerment campaign founded by Gucci, organizers said at a media briefing in London.

The concert at Twickenham Stadium will also feature Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, John Legend, Laura Pausini, Rita Ora and Timbaland, among others.

The concert will be paid for by Gucci, allowing proceeds of ticket sales to go toward the Gucci-founded Chime for Change campaign to help women and girls improve their prospects.

“We live in a world where millions of girls and women are struggling for their rights: for education, health and justice,” said actress Salma Hayek Pinault, who is on the campaign’s founding committee along with Beyonce. She is married to billionaire Francois-Henri Pinault, whose PPR SA owns Gucci.

Tickets to the concert will be on sale from tomorrow via www.chimeforchange.org and Ticketmaster.

(Farah Nayeri writes for Muse, the arts and leisure section of Bloomberg News. The opinions expressed are her own.)

Muse highlights include Mark Beech on music, Martin Gayford on art, Stephanie Green’s Scene Last Night and Jeremy Gerard on U.S. theater.

-- Editors: Mark Beech, Richard Vines.

To contact the writer on this story: Farah Nayeri in London at farahn@bloomberg.net.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.

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