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Apple Buys Indoor Location-Services Startup WiFiSLAM

People walk outside of the Apple Inc. computer store on the Third Street Promenade in Santa Monica, California. Photographer: Patrick T. Fallon/Bloomberg
People walk outside of the Apple Inc. computer store on the Third Street Promenade in Santa Monica, California. Photographer: Patrick T. Fallon/Bloomberg

March 24 (Bloomberg) -- March 24 (Bloomberg) -- Apple, whose mapping software has been criticized for misguided directions and inaccurate landmarks, bought startup WiFiSLAM to add location-identifying technology for when a user is inside a building.  * Terms not disclosed * Purchase by AAPL among several in recent years to improve

navigation capabilities as it competes with GOOG * AAPL last year introduced mapping software to replace

GOOG’s, a switch that resulted in user complaints, negative

reviews; CEO Cook apologized, vowed to improve the service 

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To contact the reporter on this story: Joe Sabo in New York at +1-212-617-8959 or jsabo@bloomberg.net

To contact the editor responsible for this story: Joe Sabo at +1-212-617-8959 or jsabo@bloomberg.net

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