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Alabama Hires Former Football Player Battle as Athletic Director

March 22 (Bloomberg) -- The University of Alabama hired former Crimson Tide football player Bill Battle as the school’s athletic director, succeeding Mal Moore.

University trustees unanimously approved the hiring of Battle, 71, a day after he received endorsements from university President Judy Bonner and Moore, a former teammate who stepped down two days ago, citing unspecified health problems.

Battle was a starter for the Crimson Tide under Coach Paul “Bear” Bryant from 1960 to 1962, including the school’s national championship in 1961. He was coach of the University of Tennessee for seven years in the 1970s, and later founded the Collegiate Licensing Company, serving as president and chief executive until 2002. The company was acquired by IMG in 2007.

Alabama’s football team won the Bowl Championship Series national title this year, its third in four years. The men’s basketball team plays tomorrow in the second round of the National Invitation Tournament.

To contact the reporter on this story: Michael Buteau in Atlanta at

To contact the editor responsible for this story: Michael Sillup at

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