Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Salesforce Plans $1 Billion Offering of Convertible Senior Notes

March 11 (Bloomberg) -- Salesforce.com Inc., the largest maker of online customer-management software, plans to offer $1 billion in convertible senior notes in a private placement to institutional investors.

A portion of proceeds from the notes, due in 2018, will be used for acquisitions, investments in technology and capital expenditures, the San Francisco-based company said today in a statement.

Chief Executive Officer Marc Benioff is expanding into tools for human resources and online marketing, paying $689 million last year for Buddy Media Inc., whose software helps companies place advertisements on Facebook Inc. and Twitter Inc. Benioff has said he’ll keep using deals to help accelerate growth by pushing beyond cloud-computing software for sales management.

To contact the reporter on this story: Lisa Rapaport in New York at lrapaport1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.