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Nielsen Holdings Said to Seek Buyers for Trade-Show Unit

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March 9 (Bloomberg) -- Nielsen Holdings NV, the biggest provider of U.S. television ratings, plans to sell its conferences unit, according to people familiar with the situation.

The company is working with Credit Suisse Group AG to seek buyers for Nielsen Expositions, which organizes trade shows in industries including sports and health care, to focus on its core audience measurement business, said the people, who sought anonymity because the deliberations are private.

Nielsen Expositions generated sales of $183 million in 2012, according to the company’s annual report. The unit, which competes with Reed Exhibitions Ltd., Advanstar Communications Inc. and Hanley Wood LLC, represented 3.3 percent of total revenue.

Flavie Lemarchand-Wood, a spokeswoman for New York-based Nielsen, declined to comment yesterday.

Nielsen rose 1.7 percent to close at $34.89 yesterday in New York, the highest since the company’s January 2011 initial public offering. The plan to sell the business was reported earlier by Debtwire.

Nielsen recently agreed to buy radio-ratings firm Arbitron Inc. for about $1.26 billion in cash, and formed a partnership with Twitter Inc. to monitor discussions of TV shows on the social network.

To contact the reporter on this story: Serena Saitto in New York at ssaitto@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net; Jeffrey McCracken at jmccracken3@bloomberg.net