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Applied Materials Inc., the largest producer of chipmaking equipment, named Bob Halliday as chief financial officer to replace George Davis, who is leaving to take the same position at Qualcomm Inc.

Halliday, 58, had been chief financial officer of Varian Semiconductor Equipment Associates Inc. until Applied Materials bought it in November 2011. He is being promoted from the position of general manager of one of the company’s business units, Santa Clara, California-based Applied Materials said today in a statement.

“Bob offers both a leading track record of accomplishment as a chief financial officer as well as deep experience in our industry to help drive Applied’s financial performance,” Chief Executive Officer Mike Splinter said in the statement.

Halliday has a master’s degree in business administration and a bachelor’s degree from the Wharton School of the University of Pennsylvania, according to the statement. Last month, Qualcomm said it had recruited Davis to fill the CFO position, which was being vacated by the retirement of Bill Keitel.

Applied Materials shares advanced 3 percent to $13.63 at the close in New York time, leaving the shares up 19 percent this year.

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