Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Oscars Telecast on ABC Increases Audience 2.5% Over 2012 Show

Don't Miss Out —
Follow us on:

Feb. 25 (Bloomberg) -- The Oscars telecast on ABC last night drew an estimated 40.3 million viewers, an increase of about 2.5 percent from 39.3 million a year earlier.

The audience of 18-to-49-year-olds, the group targeted by advertisers, increased 11 percent, the Walt Disney Co. network said today in an e-mailed statement, citing Nielsen data. Host Seth MacFarlane, hired to attract younger viewers, helped boost ratings by 20 percent among younger adults ages 18 to 34, ABC said.

Link to Company News:{6758 JP <Equity> CN <GO>} Link to Company News:{CMCSA US <Equity> CN <GO>} Link to Company News:{DIS US <Equity> CN <GO>} Link to Company News:{NWSA US <Equity> CN <GO>} Link to Company News:{TWX US <Equity> CN <GO>} Link to Company News:{VIAB US <Equity> CN <GO>}

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.