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Oscar TV Viewing Rose From Year Earlier, Early Nielsen Data Show

‘Argo’ Wins Best Picture Oscar as ‘Zero Dark Thirty’ Is Shunned
Ben Affleck, center, George Clooney, right, and Grant Heslov celebrate in the press room after winning the trophy for Best Picture for "Argo" during the 85th Annual Academy Awards in Hollywood on Feb. 24, 2013. Photographer: Joe Klamar/AFP/Getty Images

Feb. 25 (Bloomberg) -- The Academy Awards telecast on ABC last night increased its audience by about 4 percent from a year earlier, according to preliminary Nielsen ratings.

The show, hosted by “Family Guy” creator Seth MacFarlane, had a preliminary rating of 26.6, meaning it was seen in almost 27 percent of the 114.2 million U.S. TV households, according to data supplied by the networks today.

In the demographic group targeted by advertisers, the 18-to-49-year-old audience, ratings rose by 19 percent, the data show. Because the program didn’t air in prime time nationwide, the ratings are subject to revision later in the day.

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To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net

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