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‘Identity Thief’ Regains Crown With $14 Million in Sales

Melissa McCarthy of television's
Melissa McCarthy of television's "Mike & Molly" as a credit card scammer in "Identity Thief." The film is directed by Seth Gordon. Photographer: Bob Mahoney/Universal Pictures via Bloomberg

Feb. 25 (Bloomberg) -- The comedy “Identity Thief” recaptured first place at the U.S. and Canada box office, taking in $14.1 million for Comcast Corp.’s Universal Pictures in its third weekend in theaters.

“A Good Day to Die Hard,” another film in the Bruce Willis action series, dropped to fifth from first with $10 million for News Corp.’s Twentieth Century Fox, researcher Box-Office said yesterday in an e-mailed statement.

“Identity Thief,” starring Jason Bateman, benefited from weak competition on the weekend of the 85th Academy Awards. In the pre-Oscar period, studios typically avoid releasing major new films. The weekend’s two new releases, “Snitch” starring Dwayne Johnson, also known as The Rock, and the horror film “Dark Skies,” were second and sixth in sales, respectively. “Identity Thief” has taken in $93.7 million since it opened in first place on Feb. 8, according to

“Blame it on the Oscars commanding Hollywood’s attention, but even a star as powerful as The Rock didn’t have the muscles” to bump “Identity Thief” from first place, said Paul Dergarabedian, president of’s box-office unit.

“Escape From Planet Earth,” a 3-D animated feature from Weinstein Co., jumped to third from fourth, while Relativity Media’s “Safe Haven” fell to fourth from third.

‘Good Day’

In “Identity Thief,” Bateman plays Sandy Bigelow Patterson, whose credit is wrecked by a woman who assumes his identity. Authorities tell him the only way to resolve the problem is to find the woman and bring her in. Melissa McCarthy co-stars as Bateman’s nemesis. Amanda Peet plays Sandy’s wife.

“A Good Day to Die Hard,” features Willis as the iconoclastic police officer John McClane. The previous four films in the series, started in 1988, generated $1.13 billion in worldwide ticket sales, according to Box Office Mojo, another researcher.

In the new film, McClane travels to Russia to rescue his kidnapped son, only to discover the situation is more complex and dangerous than he expected. Jai Courtney co-stars as son Jack.

“Snitch,” inspired by true events, features Johnson as a divorced father who agrees to infiltrate a drug cartel to keep his son, wrongly accused of dealing, out of prison. The Lions Gate Entertainment Corp. film, which came in second with $13 million, also features Susan Sarandon and Barry Pepper.

‘Safe Haven’

The animated children’s tale “Escape From Planet Earth,” was third with $11 million. In the film, a heroic astronaut from the planet Baab ignores the misgivings of his brother and colleagues to respond to an SOS. The mission turns out to be a trap. The movie features the voices of Brendan Fraser, Sofia Vergara and Ricky Gervais.

“Safe Haven” was fourth with $10.6 million in its second weekend. The film stars Julianne Hough as a young woman who seems to have escaped her past by taking a job in a small North Carolina community. Her idyllic new life is interrupted when a stranger comes to town asking questions about her.

“Dark Skies,” which finished sixth, tells the story of a family whose home life is disrupted by a mysterious force. The film, with $8.85 million in sales, stars Keri Russell and Josh Hamilton as parents who battle the malevolent presence.

Revenue for the top 12 films fell 22 percent to $89.5 million from the year-earlier weekend, said. Sales for the first eight weeks of the year are down 7 percent to $1.41 billion. Attendance is down 8 percent.

The amounts below are based on actual ticket sales for Feb. 22 and Feb. 23 and estimates for yesterday.

                       Rev.            Avg./  *Pct.   Total
Movie                 (mln)  Theaters  Theater Chg.   (mln)  Wks
 1 IDENTITY THIEF     $14.1    3,222   $4,365  -41    $93.7    3
 2 SNITCH              13.0    2,511    5,177   --     13.0    1
 3 ESCAPE FROM EARTH   11.0    3,353    3,285  -31     35.1    2
 4 SAFE HAVEN          10.6    3,223    3,289  -50     48.1    2
 5 A GOOD DAY          10.0    3,555    2,813  -60     51.8    2
 6 DARK SKIES           8.9    2,313    3,826   --      8.9    1
 7 SILVER LININGS       6.1    2,012    3,007   -3    107.5   15
 8 WARM BODIES          4.8    2,644    1,797  -46     58.2    4
 9 SIDE EFFECTS         3.5    2,070    1,696  -44     25.3    3
10 BEAUTIFUL CREATURES  3.4    2,950    1,156  -55     16.4    2
11 ZERO DARK THIRTY     2.3    1,197    1,880  -25     91.6   10
12 ARGO                 2.0      802    2,450  -10    129.8   20

Top 12 Films Grosses

   This Week     Year Ago      Pct.
     (mln)         (mln)       Chg.
    $89.5        $114.2        -22

Year-to-date Revenue

     2013          2012
      YTD           YTD        Pct.
     (mln)         (mln)       Chg.
    $1,410        $1,509        -7

Year-to-date Attendance:        -8%

To contact the reporters on this story: Chris Dolmetsch in New York at; Michael White in Los Angeles at

To contact the editor responsible for this story: Anthony Palazzo at

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