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NBA Unveils Advanced Statistical Player Analysis on Its Website

The National Basketball Association added advanced statistical categories to its website, joining a movement toward increased use of sports data to help teams, fans and media members analyze player performance.

The website now includes every box score in NBA history, shooting charts that help visualize offensive and defensive performances and statistics that break down player attributes such as efficiency and how clutch they are, the league said in a statement.

“Sports fans have a passion for statistics because it brings them closer to the game, their favorite teams and players,” said Steve Peck, senior vice president of global strategic initiatives at SAP AG, which partnered with the NBA to power the website.

The NBA’s entire official statistics history now will be offered free after previously being made available only to teams and league officials. Content found on the site can be shared on social media platforms Twitter, Facebook and Google+.

Using advanced data to analyze player performance has become common in Major League Baseball since Bill James used statistics to help make the Boston Red Sox World Series champions in 2004. The movement was popularized by Michael Lewis’s book “Moneyball,” which chronicled Oakland Athletics General Manager Billy Beane’s use of statistics to build his roster. Lewis is a Bloomberg News columnist.

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