Feb. 14 (Bloomberg) -- Angelina Jolie and Brad Pitt will release the first wine with their names on the label next month.
It’s a new rose from their 1,000-acre estate, Chateau Miraval, in Correns, France. The A-list Hollywood couple began leasing the Provence property in 2008 and now own it.
The wine is part of their joint venture with the Famille Perrin, which owns Chateau Beaucastel, in the Chateauneuf-du-Pape region of the southern Rhone Valley.
“We are intimately involved and quite enthused over the wine project with our friends the Perrin family,” Pitt said yesterday through his publicist and manager, Cynthia Pett.
The rose, formerly named “Pink Floyd,” will now be known simply as Miraval. A white is planned for the end of the summer and reds next year.
The Perrin family began producing Miraval’s wines with the 2012 harvest and will handle distribution. The agreement with Pitt and Jolie provides equal sharing of the profits, according to winemaker Marc Perrin.
“If you knew Brad and Angelina, you would see they are in search of perfection in everything,” Perrin said in a telephone interview.
Pitt and Jolie attended the rose blending sessions and helped to create a distinctive new bottle shape and black label. The label will carry the names “Jolie-Pitt and Perrin.”
Perrin, Jolie and Pitt were in full agreement on style, he said.
Mutual friends brought the two families together. In June, 2012, Jolie and Pitt invited the Perrins to the estate to discuss working together. According to Perrin, they bonded over bottles that showed off his family’s wine-making style.
“We also tasted a range of Provence roses to understand what the neighbors were doing and to decide what we wanted,” Perrin said.
Another bonding factor was the fact that the estate is organic. “For us,” says Perrin, “organic is the only way to grow grapes.”
His family pioneered organic viticulture in 1950. Their joint venture with California’s Tablas Creek Vineyard in Paso Robles has been organic since vines were planted in 1989.
The Perrins are also revamping the style of the wines. Stainless steel tanks for the new rose give it intensely floral, wild lily aromas and brighter flavor notes of strawberry and raspberry.
“Brad and Angelina are very friendly, nice people and down to earth,” says Perrin. “They’re thinking long term.”
Muse highlights include Jason Harper on cars, Scott Reyburn on the art market and Rich Jaroslovsky on technology.
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