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Monster to Move Drinks to Food Labels: Beverage Digest

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Feb. 13 (Bloomberg) -- Monster Beverage Corp., the largest U.S. energy-drink maker by sales volume, will label its beverages’ ingredients under the federal guidelines for food products and include caffeine content, Beverage Digest reported.

Labels on cans will list “nutrition facts” instead of “supplement facts,” qualifying the beverages as food items under U.S. Food and Drug Administration policies, Monster Chief Executive Officer Rodney Sacks told Beverage Digest.

The change is intended to blunt criticism that Sacks said was incorrect and unfounded, Beverage Digest said.

U.S. regulators, including the FDA, have been investigating the drinks’ safety after they were linked to deaths and hospitalizations. The agency is looking into whether the beverages can cause harm when consumed in excess or by young people or those with heart conditions.

To contact the reporter on this story: Duane D. Stanford in Atlanta at dstanford2@bloomberg.net

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net

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