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Former Cipriani London Restaurant Broke U.K. Ban on Family Name

Jan. 29 (Bloomberg) -- The high-end Italian eatery formerly known as Cipriani London broke a court order banning the use of the family name in the owner’s U.K. restaurants.

Giuseppe Cipriani lost a bid to use his own name as part of the logos for the C London and Downtown Mayfair restaurants, in a ruling by Judge Richard Arnold today.

“The average consumer would think the services denoted by the trade mark and the sign came from the same, or economically linked,” businesses, Arnold said in his written decision.

Cipriani London, visited by celebrities including Elton John, Naomi Campbell and David and Victoria Beckham, was forced to change its name following a trademark ruling two years ago. The London Court of Appeal rejected the Cipriani family’s argument they should be allowed to use their own name, upholding a ruling against Cipriani International SA and Giuseppe Cipriani.

The lawsuit seeking to block the name for restaurants in the U.K. was filed in 2006 by the owners of Hotel Cipriani in Venice, Ristorante Hotel Cipriani at the Lapa Palace Hotel in Lisbon and Ristorante Villa Cipriani at Reid’s Palace Hotel in Madeira, Portugal. All three were then part of the Orient-Express Hotels Ltd. Group.

Lawyers representing Giuseppe Cipriani and Orient-Express Hotels, didn’t immediately respond to calls seeking comment.

The Cipriani empire began in 1931, when Giuseppe’s father opened Harry’s Bar in Venice. The idea for the bar came from Harry Pickering, an American who had borrowed money from Giuseppe. After repaying the loan and an additional sum, he suggested that Cipriani use the money for the bar.

To contact the reporter on this story: Jeremy Hodges in London at jhodges17@bloomberg.net

To contact the editor responsible for this story: Anthony Aarons at aaarons@bloomberg.net

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