Microsoft Corp.’s Windows notebook sales declined during the year-end holiday season as consumers shunned traditional computers and flocked instead to other types of electronics, according to NPD Group.
Windows notebook holiday unit sales fell 11 percent, according to the Port Washington, New York-based researcher. Sales of Windows notebooks that cost less than $500 fell 16 percent, NPD said today.
The introduction of the new Windows 8 software failed to stoke much demand for notebooks boasting Microsoft’s flagship operating system, NPD said. The figures released today exclude tablets, such as Microsoft’s Surface and Apple Inc.’s iPad.
“Despite the hype, and hope, around the launch of Windows 8, the new operating system did little to boost holiday sales or improve the year-long Windows notebook sales decline,” the researcher wrote in a statement.
Apple MacBook sales also declined 6 percent during the period, according to NPD.