Starbucks Corp., the world’s largest coffee-shop operator, began selling reusable plastic cups for $1 at its U.S. and Canadian stores today.
The white plastic cup has the Starbucks logo on it and holds a tall or grande size drink, Haley Drage, a Starbucks spokeswoman, said in an e-mail. The Seattle-based brewer already offers a 10-cent discount to its customers who bring in a reusable mug.
Starbucks served 1.9 percent of drinks in customers’ personal tumblers in its global company-owned stores in 2011, according to its latest global responsibility report. It wants to serve 5 percent of beverages in reusable cups by 2015, the report shows.
Starbucks rose 0.7 percent to $55.37 at the close in New York. The shares gained 17 percent last year.
The coffee company has more than 18,000 cafes worldwide, including about 11,100 in the U.S.