Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

U.S. Senate Clears Netflix-Backed Update of Privacy Law

Dec. 20 (Bloomberg) -- The U.S. Senate cleared for the president’s signature legislation backed by Netflix Inc. that would amend a 1988 law to make it easier for users to share their movie-watching habits on Facebook Inc.’s social network.

The measure, an update to the Video Privacy Protection Act, lets users provide one-time online consent to disclose the titles of the movies they have seen. Current law requires consent each time an individual’s history is shared.

Netflix says the legislation is needed to take advantage of its U.S. partnership with Facebook, operator of the world’s largest social network. The Senate cleared a House-approved version of the measure in a vote tonight in Washington.

The measure, which was passed Dec. 18 by the House, revises a law passed 24 years ago after then-Supreme Court nominee Robert Bork’s video store rental history was published in a Washington newspaper. Bork died Dec. 19 at the age of 85.

Netflix, the world’s largest video-subscription service, last year announced a way for its users to share with friends on Facebook the titles of movies and television shows they’re streaming. The arrangement has taken effect in more than 40 countries and territories where Netflix operates, yet isn’t available in the U.S. because of the 1988 law, according to Netflix.

Link to Company News:{32663Z US <Equity> CN <GO>} Link to Company News:{NFLX US <Equity> CN <GO>} Link to Company News:{FB US <Equity> CN <GO>}

To contact the reporter on this story: Eric Engleman in Washington at eengleman1@bloomberg.net

To contact the editor responsible for this story: Michael Shepard at mshepard7@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.