Chand Das, chief executive of education & stationery products business, ITC Ltd., forecasts revenue of his division will double to 10 billion rupees ($184 million) by March 31, 2014. He spoke in an interview.
“The Indian government-run Sarva Shiksha Abhiyan, which is free primary education for all, will fuel the growth in demand for our products directly.
‘‘Our notebooks have a 16 percent marketshare. We have a strong distribution footprint that will help double our marketshare in the next four to five years.
On imports from China:
‘‘In the last year or so, we are in the process of rapid localization partly because of the rupee, which has depreciated quite significantly. Import from China today is not viable.’’