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Yankees Seek Broadway Hit as Kirmser, Ponturo Commission Project

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Nov. 15 (Bloomberg) -- The New York Yankees are planning to play Broadway.

A theater project about Major League Baseball’s 27-time World Series champions has been commissioned by Broadway producers Fran Kirmser and Tony Ponturo, who in recent years produced the sports-inspired plays “Lombardi” and “Magic/Bird.”

The still-untitled project about the Yankees, which will be produced in collaboration with the team and MLB, “will shine a spotlight on the personalities, triumphs and private moments that have become the true accounts of legends,” Kirmser Ponturo Group LLC said in an e-mailed statement. It’s projected to debut in late 2013 or early 2014, according to an e-mail from the organization.

“It is a thrill that two iconic American institutions, the Yankees and the Broadway theater, are joining together,” Lonn Trost, the Yankees’ chief operating officer, said in a statement. “Just as generations of fans have been captivated in their seats at Yankee Stadium, theatergoers will be able to experience the same drama and joy. We look forward to opening our archives to the process and sharing our stories.”

“Lombardi,” developed in 2009, told the story of Vince Lombardi, the National Football League Hall of Fame coach. It was the longest-running play of the 2011-12 Broadway season and has been licensed to regional theaters nationwide, according to the release.

“Magic/Bird,” inspired by the rivalry and later friendship of National Basketball Association players Magic Johnson and Larry Bird, had a one-month run that ended in May.

To contact the reporter on this story: Mason Levinson in New York at

To contact the editor responsible for this story: Michael Sillup at

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