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PCCW in Talks to Broadcast Premier League in Hong Kong

Nov. 14 (Bloomberg) -- PCCW Ltd., which controls Hong Kong’s biggest telecommunications operator, entered final talks for local broadcast rights for the U.K.’s Barclays Premier League soccer, taking over from I-Cable Communications Ltd.

PCCW Media is seeking to complete an agreement soon that will allow it to show 380 league games for three seasons starting in 2013-2014 over its Now TV service and platforms including the Internet, the company said in a Hong Kong stock exchange filing yesterday.

The contract costs PCCW less than $200 million, the Standard newspaper reported, citing an unidentified person. The win would return the broadcast rights to PCCW, which had lost them to I-Cable for three seasons starting in 2010.

PCCW didn’t disclose financial details of the proposed deal in the statement. I-Cable didn’t reveal financial details of its earlier agreement as well.

To contact the reporters on this story: Joshua Fellman in New York at jfellman@bloomberg.net; Simon Lee in Hong Kong at slee936@bloomberg.net

To contact the editor responsible for this story: Hwee Ann Tan at hatan@bloomberg.net

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