PCCW in Talks to Broadcast Premier League in Hong Kong

PCCW Ltd., which controls Hong Kong’s biggest telecommunications operator, entered final talks for local broadcast rights for the U.K.’s Barclays Premier League soccer, taking over from I-Cable Communications Ltd.

PCCW Media is seeking to complete an agreement soon that will allow it to show 380 league games for three seasons starting in 2013-2014 over its Now TV service and platforms including the Internet, the company said in a Hong Kong stock exchange filing yesterday.

The contract costs PCCW less than $200 million, the Standard newspaper reported, citing an unidentified person. The win would return the broadcast rights to PCCW, which had lost them to I-Cable for three seasons starting in 2010.

PCCW didn’t disclose financial details of the proposed deal in the statement. I-Cable didn’t reveal financial details of its earlier agreement as well.

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