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Nokia Unveils Rebranded Mapping, Location Service Named ‘Here’

Nov. 13 (Bloomberg) -- Nokia Oyj, the struggling Finnish smartphone maker, unveiled a new mapping and location services brand under the name Here and said it acquired a 3-D mapping company.

Nokia’s new Here cloud computing-based map service will deliver location data across operating systems, Chief Executive Officer Stephen Elop said today at an event in San Francisco. It will create maps in real time based on current conditions, and show each person’s favorite places and routes, Elop said.

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To contact the reporter on this story: Peter Burrows in San Francisco at pburrows@bloomberg.net

To contact the editor responsible for this story: Jillian Ward at jward56@bloomberg.net

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