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Microsoft’s ‘Halo 4’ Tops $220 Million in Franchise Record

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Nov. 12 (Bloomberg) -- “Halo 4,” the latest installment in Microsoft Corp.’s video-game franchise, took in more than $220 million in its first 24 hours on sale, setting a record for the title.

The game, a sci-fi shooting adventure, will surpass the previous “Halo” record of $300 million in worldwide sales in its first week, Redmond, Washington-based Microsoft said today in an e-mailed statement.

“Halo,” exclusive to the company’s Xbox 360 console, ranks among the 10 top-grossing video-game franchises of all time. Various versions have generated more than $3 billion in revenue, according to Microsoft, and have helped the company weather an industry drop in sales of games at retail. The Xbox has been the No. 1 console in the U.S. for almost two years, according to researcher NPD Group Inc.

Microsoft, which released the first ‘Halo’ title in November 2001, fell 2.1 percent to $28.22 at the close in New York. The shares are up 8.7 percent this year.

“Halo 4’ faces competition tomorrow from Activision Blizzard Inc., which releases the next installment of another all-time leader, the ‘‘Call of Duty’’ shooter game.

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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