Portuguese Advertising Market May Shrink 15% This Year, OMG Says

Advertising sales in Portugal are forecast to drop 14.8 percent in 2012, according to Omnicom Media Group.

Sales are projected to decline to 526 million euros ($678 million) from 618 million euros in 2011, OMG, a unit of Omnicom Group Inc., said in an e-mailed statement from its office in Lisbon.

Advertising revenue from Portugal’s free-to-air television stations is expected to fall 13 percent while Internet and cable television sales are forecast to rise five percent and six percent, respectively, OMG said.

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