Oct. 30 (Bloomberg) -- Novartis AG agreed to pay $19.9 million to the U.S. and Texas in settlement of claims that it unlawfully marketed Elidel, a topical cream used to treat eczema.
“Evidence uncovered by the state revealed that Novartis improperly urged physicians to prescribe Elidel to children under two years of age for purposes that had not been approved by the U.S. Food and Drug Administration,” Texas Attorney General Greg Abbott said today in a statement.
As a result, the state’s Medicaid program “overpaid” for those prescriptions, he said.
The company also failed to disclose known harmful side effects associated with the medicine, including a risk of cancer, according to the attorney general.
Julie Masow, a spokeswoman for Basel, Switzerland-based Novartis, acknowledged the accord in a statement e-mailed to Bloomberg News.
“We deny the allegations by Texas but are pleased to have this matter behind us,” Masow said. Novartis said in April 2011 that it would sell global manufacturing and marketing rights to the medicine to Meda AB for $420 million.
Medicaid is a joint state and federal health insurance program for the poor and disabled. Novartis’s payment will be divided among Texas, which will get $6.6 million, the U.S. and the whistle-blower who Abbott said uncovered the alleged conduct.
The U.S. Justice Department press office didn’t immediately respond to a voice-mail message seeking comment.
A copy of the settlement agreement obtained from Abbott’s office identifies the whistle-blower as Donald R. Galmines.
Galmines’s attorney, Frederick Morgan of Cincinnati’s Morgan Verkamp LLC, said his client, a former Novartis sales representative, is pursuing related litigation in federal court in Philadelphia and that the settlement announced by Abbott resolves only Texas’s claims.
The attorney said he didn’t yet know how much money his client would receive from the Texas settlement.
“Sales representatives like Mr. Galmines, who have stood up to abusive or illegal marketing tactics by major drug companies continue to make a difference in the pharmaceutical landscape,” Morgan said today in a phone interview.
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