Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Boeing Sees 737 Max’s Longer Range Luring Private Buyers

Oct. 29 (Bloomberg) -- Boeing Co. will begin offering its single-aisle 737 Max as a private jet and expects the new plane’s longer range to help capture more wealthy customers.

The Max-8, which has attracted airlines with fuel savings, will give private buyers a range of 6,325 nautical miles (11,700 kilometers), or about 800 miles more than the similar-sized aircraft available now, Steven Taylor, president of Boeing Business Jets, said in an interview. Boeing, based in Chicago, also intends later to offer a business jet based on the larger 737 Max-9.

“For our customers in our market, the range improvement is really the thing that’s going to be a big sell,” he said in an interview. “This allows you to open up additional city pairs.”

Orders for Boeing business jets have slumped even while commercial jet sales have increased as airlines seek to cut fuel bills and air traffic rebounds. From 2009 through 2011, Boeing has received orders for only 14 business jets, lower than 22 jets in 2008 alone, the planemaker said.

The new plane, along with an economic recovery, may help attract buyers, Taylor said. Since beginning in 1996, Boeing’s business jet unit has tallied 206 orders based on the company’s commercial models ranging from the 737 to its jumbo 747. The larger aircraft are often purchased by heads of state.

To contact the reporter on this story: Thomas Black in Dallas at tblack@bloomberg.net

To contact the editor responsible for this story: Ed Dufner at edufner@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.