Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Mondelez to Acquire Italy’s Vitasnella Snack Unit From Danone

Mondelez International Inc., the snacks and coffee business spun off from Kraft Foods Inc., agreed to buy Italy’s Vitasnella snack unit from Danone SA.

Danone, based in Paris, will retain the Vitasnella name and dairy products business, Stefano Robba, a Mondelez spokesman, said in an e-mail. Terms weren’t disclosed.

Mondelez, following its separation from Kraft’s North American grocery enterprise, is adding new offerings to go alongside its Oreo cookies and Cadbury chocolates. The company split up to help the snacks business push products into emerging markets while the slower-growing, higher-margin grocery business returns cash to shareholders.

“This deal fits well into the recently announced spin-off and relevant launch of a global snacking company, Mondelez International,” said Robba.

Mondelez fell 1 percent to $27.78 at 3:21 p.m. in New York.

Reuters earlier reported on the deal.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.