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Tesla Builds $250,000 Fast Chargers for Model S

Sept. 25 (Bloomberg) -- Tesla Motors Inc., the electric-car company led by Elon Musk, is building a network of solar-powered rapid-charge stations on major U.S. highways to expand the driving range for owners of its cars at no cost to them.

Tesla has installed the first six of its so-called superchargers on highways in California, Nevada and Arizona, Musk said late yesterday at its design studio in Hawthorne, California. The system recharges Tesla’s Model S sedan at a 100-kilowatt rate, providing power for three hours of highway driving within just 30 minutes, the company said.

The system provides “a level of convenience equivalent to gasoline cars for all practical purposes,” said Chief Executive Officer Musk, who is also the Palo Alto, California-based company’s biggest shareholder. “We are giving Model S the ability to drive almost anywhere for free on pure sunlight.”

A network of fast-charge devices on U.S. highways is a way to overcome the problem of limited range, one of the challenges automakers cite for battery-powered cars. Tesla, named for inventor Nikola Tesla, wants to become profitable as early as next year from sales of its $57,400 Model S and by supplying battery packs and motors to investors Daimler AG and Toyota Motor Corp.

Tesla fell the most in eight months after saying in a filing that it won’t reach a target of delivering 5,000 Model S sedans this year because of supplier shortcomings.

Musk had declined to discuss the goal in a Sept. 21 interview on Bloomberg Television. Musk reiterated his intention to deliver at least 20,000 Model S sedans next year and achieve a gross profit margin of more than 25 percent.

$250,000 Chargers

Tesla’s rocket-shaped superchargers are designed to work only with versions of Model S with 85-kilowatt-hour battery packs that allow the cars to go more than 200 miles per charge.

The devices cost about $250,000 each and can power four to six cars at one time, Musk said. Tesla plans to install 100 of these superchargers at a cost of $20 million to $30 million over the next three to four years, he said.

Following the first six charging stations, with power supplied by SolarCity Corp., a Musk-backed solar panel installer, Tesla said it plans to install superchargers in busy traffic corridors across the U.S., “enabling fast, purely electric travel from Vancouver to San Diego, Miami to Montreal and Los Angeles to New York.”

Tesla said it also plans to begin opening superchargers in Europe and Asia in the second half of 2013.

Tesla fell 9.8 percent to $27.66 the close in New York. The shares have declined 3.2 percent this year.

To contact the reporter on this story: Alan Ohnsman in Los Angeles at aohnsman@bloomberg.net

To contact the editor responsible for this story: Jamie Butters at jbutters@bloomberg.net

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