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Cameron to Use Late Show With Letterman to Boost U.K. Trade

Sept. 25 (Bloomberg) -- Prime Minister David Cameron, visiting New York to address the United Nations General Assembly, will use an appearance on CBS’s Late Show with David Letterman to promote British businesses in the U.S.

Cameron will appear on tomorrow’s late-night talk show to encourage more Americans to visit the U.K. or set up a business in Britain, according to his office in London. He is due to address the UN General Assembly tomorrow.

Cameron has pledged to put business and growth at the heart of his foreign policy as Britain recovers from a recession. The prime minister will also today defend the decision to maintain spending on foreign aid at a time when budgets elsewhere are being slashed to tackle the budget deficit, saying more needs to be done to meet 2015 poverty-reduction targets.

“When we make a promise to the poorest people in the world we should keep it not turn our back on people who are trusting us to help them,” Cameron will say as he chairs the first meeting of the UN High Level Panel on the post Millennium Development Goals, according to extracts of his speech released in advance. “More than 5,000 infants die every day from preventable diseases like pneumonia and diarrhea. So to those who say we can’t afford to act, I say we can’t afford to wait.”

On arrival in New York today, Cameron will meet some of the city’s technology startups that are set to invest more than 30 million pounds ($49 million) in the U.K., creating more than 100 new jobs in a tech hub in east London.

To contact the reporters on this story: Kitty Donaldson in London at kdonaldson1@bloomberg.net

To contact the editor responsible for this story: James Hertling at jhertling@bloomberg.net

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