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Apple’s Map Application ‘Disappoints,’ Consumer Reports Says

Sept. 24 (Bloomberg) -- Apple Inc.’s new mapping software for its mobile devices is “short on options” and needs to mature before it can rival paid map applications, Consumer Reports said after testing the navigation feature.

“Maps does not have route preference settings, choices for avoidance preferences, exit guides, and lane assistance,” Consumer Reports said in a preliminary review posted on its website. “The information provided to the driver is sparse.”

Still, Consumer Reports said the free mapping software is “a welcomed addition to the iPhone universe,” and it expects developers to quickly correct omissions in the initial release.

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To contact the reporter on this story: Jillian Ward in San Francisco at

To contact the editor responsible for this story: Tom Giles at

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