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Murray’s Grand Slam Breakthrough Draws 12% Lower CBS TV Rating

Sept. 11 (Bloomberg) -- Andy Murray’s five-set U.S. Open victory over Novak Djokovic drew a 12 percent lower major-market television rating for CBS than Djokovic’s victory a year earlier, according to the network.

Yesterday’s men’s final at the National Tennis Center in New York, which was pushed to a Monday finish for the fifth consecutive year because of weather, was seen in an average of 2.3 percent of homes in the top 56 U.S. television markets, Jerry Caraccioli, a spokesman for the CBS Corp. network, said in a telephone interview, citing Nielsen Holdings NV. That’s 12 percent lower than the 2.6 rating Djokovic’s four-set victory over Rafael Nadal in 2011 drew.

Murray, the 25-year-old No. 3 seed, earned his first Grand Slam title, ending a 76-year drought since Fred Perry was the last British man to win a major tournament, with the 7-6 (12-10), 7-5, 2-6, 3-6, 6-2 victory that began at 4 p.m. New York time.

The rating peaked at 4.2 from 9 to 9:15 p.m. for the conclusion of the match, which at 4 hours, 54 minutes tied the U.S. Open record as the longest men’s final.

Serena Williams’s fourth U.S. Open title two days ago, a three-set win over Victoria Azarenka of Belarus, drew a 3.4 major-market rating, 3 percent higher than a year earlier when Williams lost to Samantha Stosur in the final.

The last time the men’s final was played in its regularly scheduled Sunday time slot was 2007, when Roger Federer topped Djokovic. That match drew a 3.7 major-market rating.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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