General Motors Co., the largest U.S. automaker, aims to double the 2010 sales of its Cadillac luxury brand within two years, Don Butler, the brand’s vice president for marketing, said today.
GM sold 146,925 Cadillac cars and sport-utility vehicles in 2010, according to Autodata Corp., an industry researcher. The leader that year was Toyota Motor Corp.’s Lexus with 229,329 deliveries. Bayerische Motoren Werke AG’s namesake BMW brand led last year with 247,907 sales.
Cadillac, which last ranked as the top-selling U.S. luxury brand in 1997, aims to compete for the title again, Butler told reporters in Birmingham, Michigan. Detroit-based GM’s brand can gain market share with new models, such as the ATS compact sedan, he said. That car is one of 10 new or refreshed models the brand will introduce over three years.
“We have a track record of success when it comes to new products,” Butler said referring to vehicles such as the SRX sport-utility vehicle and CTS car models.
GM will show redesigned CTS and Escalade SUV models in the next year, Butler said.