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USA Today Says It Has No Plans to Charge for Apps

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(Corrects to clarify that USA Today has no plans to charge for mobile applications in story that ran yesterday.)

Aug. 23 (Bloomberg) -- Lawrence Kramer, president and publisher of Gannett Co.’s USA Today, said the newspaper has no plans to charge for online content or mobile applications.

“We have not even formally considered that possibility,” he said.

Gannett has transferred about half of its 82 newspapers to a pay model, contributing to a 13 percent gain in digital revenue last quarter, though USA Today’s ad-supported website hasn’t been part of that shift.

USA Today’s mobile traffic was “up strongly in June,” with page views more than doubling from a year ago, Gracia Martore, Gannett’s chief executive officer, said during last month’s earnings conference call. Digital revenue at USA Today rose 37 percent last quarter from a year earlier.

Gannett’s newspapers reach 11.6 million weekday readers. USA Today has more than 14.5 million downloads of its apps for smartphones and tablets.

To contact the reporter on this story: Alex Sherman in New York at asherman6@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net

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