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Fox’s Reilly Named Entertainment Chairman by News Corp

Kevin Reilly, the entertainment programming chief at News Corp.’s Fox Broadcasting, has been named chairman of entertainment of the television network unit.

Reilly will oversee scheduling, marketing, research, digital and business affairs, Los Angeles-based Fox said today in a statement. He reports to Peter Rice, chairman and chief executive officer of Fox Networks Group.

Reilly fills a position held by Rice, who was elevated last month to oversee News Corp.’s U.S. broadcast and cable networks business. Fox has drawn the most viewers aged 18 to 49, a group targeted by advertisers in prime time, for eight straight seasons. Under Reilly, who has held the post of president of entertainment at Fox Broadcasting since 2007, the network added “Glee,” “New Girl” and “The X Factor.”

Reilly has “strong strategic vision and creative instincts,” Rice said in the statement. “We are incredibly fortunate to have him here and thrilled he will be with us for many more years.”

News Corp., controlled by Chairman and CEO Rupert Murdoch, fell 0.8 percent to $23.08 at 3:13 p.m. in New York trading. The stock had climbed 30 percent this year before today.

Reilly’s promotion follows News Corp.’s announcement last week that Fox Networks’ President and Chief Operating Officer David Haslingden will step down at the end of the year to return to his native Australia to spend more time with his family.

‘Huge Opportunities’

Fox Broadcasting, under Reilly, is creating a block of animation that will appear online and during a late-night TV segment, according to the statement. The programs are in production, the network said today.

“This is a transformative time in our industry - one that presents huge opportunities,” Reilly said in the statement.

Prior to joining Fox in 2007, Reilly was president of entertainment at NBC, when the network was owned by General Electric Co..

At NBC, Reilly scheduled shows including “The Office,” “Heroes” and “The Biggest Loser,” according to the statement. Reilly joined NBC from News Corp.’s FX cable channel, where he added “The Shield” and “Nip/Tuck” as programming chief, Fox said.

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