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Netflix Advances After Bank of America Recommends Shares

Netflix Rises More Than 5% After Analyst Recommends Purchase
Netflix Inc. gained 4.4 percent to $62.55 at 2:23 p.m. New York time after advancing as high as $63.10. Photographer: Jin Lee/Bloomberg

Aug. 14 (Bloomberg) -- Netflix Inc., the video-streaming service, gained after Bank of America Corp. raised its rating on the stock to buy from underperform.

Netflix, based in Los Gatos, California, rose 3.1 percent to $61.76 at the close New York time. The stock has dropped 11 percent this year.

International expansion, smarter spending on content and rising domestic profit, combined with the drop in the stock after second-quarter results makes Netflix a compelling purchase, Bank of America analysts led by Nat Schindler said today in a note. They have a $72 price target on the stock.

Netflix plunged 25 percent on July 25, the most in nine months, after the company said reaching its full-year goal of adding 7 million new U.S. users would be “challenging” if the current quarter’s most optimistic targets aren’t met.

To contact the reporter on this story: Rob Golum in Los Angeles at

To contact the editor responsible for this story: Anthony Palazzo at

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