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Apple Mountain Lion Downloads Top 3 Million in Four Days

Apple Mountain Lion Downloads Exceed 3 Million in Four Days
The Mountain Lion OS logo during the Apple Worldwide Developers Conference 2012 in San Francisco. Downloads of the software exceeded 3 million in 4 days. Photographer: Stephen Lam/Landov  

July 30 (Bloomberg) -- Apple Inc. said downloads of its Mountain Lion software exceeded three million in four days, making it the most successful operating system release in the company’s history.

Facebook Inc.’s social-networking service will be integrated with the software in an upcoming update, Cupertino, California-based Apple said today in a statement. Mountain Lion is available through the Mac App Store as an upgrade to Lion or Snow Leopard users for $19.99.

Apple is adding functions to its software as part of a broader push to make its products work more seamlessly together, encouraging customers to purchase multiple devices. Mountain Lion has many features from the iPhone and iPad, including a notification system so text messages sent to those devices will also show up on a Mac computer.

That fosters “stickiness” so that users won’t want to switch to another product because of all the time and effort they have invested with Apple’s gadgets, according to Chris Jones, an analyst at market researcher Canalys.

To contact the reporter on this story: Lisa Rapaport in New York at lrapaport1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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